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Event Details
Network with your marketing peers at the Mint Museum Uptown and join Co-Author Jeffrey L. Cohen as he stops in Charlotte on the B2B Social Media Book Tour. Learn how to Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email and More! Attendees will receive a copy of the B2B Social Media Book and the author will be signing copies following his presentation.
Special Thanks to Sponsors Mass Transmit and WCNC.
6:30pm - 7:30pm : Networking
7:30pm - 8:30pm : Jeffrey L. Cohen Presentation and Q&A
8:30pm - 9:15pm: B2B Social Media Book signing and more networking!
Advance your B2B marketing plans with proven social media strategies
Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Bookprovides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.
This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.
- Describes a methodology for generating leads using social media
- Details how to create content offers that increase conversion rates and drive leads from social media
- Offers practical advice for incorporating mobile strategies into the marketing mix
- Provides a step-by-step process for measuring the return on investment of B2B social media strategies
The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
About the Author:
Jeffrey L. Cohen is a Social Strategist at Radian6, a salesforce.com company. Radian6′s social media monitoring software helps businesses listen, discover, measure and engage in conversations across the social web. Jeff works with B2B and B2C enterprise companies to assess their social media strategy and adoption, and advises them on how social media marketing, communications and engagement can help them meet their business objectives.
With more than 20 years experience, Jeff has provided strategic marketing counsel to B2B and B2C companies on both the client and agency sides. Jeff is also the co-founder and Managing Editor of SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing. Jeff is the co-author of The B2B Social Media Book.
http://twitter.com/jeffreylcohen
When & Where
Mint Museum Uptown
500 South Tryon St
Charlotte,
NC 28202
Thursday, January 26, 2012 from 6:30 PM to 9:15 PM (ET)
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Hosted By
BMA Carolinas
The Business Marketing Association is the leading professional resource for B-to-B marketers and communicators. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.
